Corby is one of 16 places on the UK taking part in a campaign to cut the amount of chewing gum littering the streets.
The borough council has joined forces with the Chewing Gum Action Group (CGAG), an organisation chaired by Defra and funded by the chewing gum industry, to tackle gum litter in Britain.
Cllr Paul Beattie, lead member for environment, said: “Chewing gum litter is a real nuisance that is costly and difficult to remove.
“We want the residents of Corby to be proud of where they live which is why we have partnered with the Chewing Gum Action Group to raise awareness and proactively tackle this problem.
“We hope this campaign will encourage gum chewers to think before they dispose of their gum and understand that they can play a part in making Corby a clean and inviting place to live.”
Posters will go up around the town asking people to dispose of their chewing gum in litter bins.
In addition, a van will be going around the town reminding people that if they are caught throwing gum in the street they could face a fine of up to £80.
Results from previous years demonstrate the significant impact of the campaign on gum litter levels.
After 2012’s initiative, gum litter levels fell by an average of 54 per cent in participating areas, with some authorities reporting even better results.
Cardiff Council reported a 93 per cent decrease and Nottingham City Council and Coventry City Council announced drops of 88 per cent and 85 per cent respectively.
The posters will appear in a range of locations in Corby, including roadside banners, bus stops, lamp-posts and telephone kiosks.
The action group brings together a number of organisations including Defra, Keep Britain Tidy, Keep Wales Tidy, Keep Scotland Beautiful, the Food and Drink Federation, the Local Government Association, Welsh Government, Scottish Executive Government, Zero Waste Scotland, The Chartered Institute of Wastes Management and the chewing gum industry.
Campaign co-ordinator Kristian Bentham said: “Over the past eight years we have been extremely encouraged by the results of our campaign and we are looking forward to working with this year’s participating authorities to help create cleaner, more attractive places to live and work.
“We are committed to building on the success of previous years and hope to see a significant reduction of chewing gum litter in the partner regions.”
Northampton is also taking part in the campaign this year.