Three good causes received a cash boost after being selected to receive a share of a £3,000 donation from Waitrose in Rushden.
Action for Children was presented with £900, the SERV Bloodrunners scheme received £1,260 and Spire Homes was given £840.
The store makes regular donations to local charities and good causes through its Community Matters scheme.
A Waitrose spokesman said: “Waitrose gave an additional £1m to local good causes through its award-winning Community Matters ‘green token’ scheme last November and December.
“The supermarket donated this additional money by cutting back on the production costs of its ‘Giving more this Christmas’ TV advert which features Delia Smith and Heston Blumenthal against an unglamorous backdrop.
“Shoppers were able to vote with a green token for the charity that they would like to benefit from a share of a £3,000 donation, instead of £1,000 a month.”