‘Buy lots and spend less’ when new Pep&Co opens in Kettering next week

The new Pep&Co store is opening in Kettering next week

The new Pep&Co store is opening in Kettering next week

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Shoppers have been promised that they will be able to ‘buy lots and spend little’ when a new store opens in Kettering next week.

Pep&Co will be opening its doors to customers in the Newlands Centre on Wednesday.

Inside the new Pep&Co store in Kettering

Inside the new Pep&Co store in Kettering

Kettering will be the home of the first of 50 stores set to be opened by the new value fashion chain in the next six weeks.

Pep&Co is aiming to challenge the value fashion sector, which is dominated by supermarkets and retailers such as Primark and Peacocks.

It will sell womenswear, childrenswear and homeware.

The Pep&Co Bosses whittled down their final 50 locations from a list of 350 towns and the Kettering store will be one of 14 in the Midlands, including a store also opening in Corby.

Invited guests were given the chance to look around the new store yesterday (Thursday) ahead of next week’s official opening.

CEO of Pep&Co Andy Bond said they wanted to offer discount prices, ‘convenient’ shopping and they are aiming their products at mums and their children.

Prices will start at £1 and the majority of items will be sold for less than £10.

Stock will be changed on a regular basis, with new ranges brought in every eight weeks.

Each store will have between eight and 12 staff and Adrian Mountford, Pep&Co’s managing director, who has worked at BHS, Matalan and Sainsbury’s, added: “It hasn’t been hard to recruit.”

The new Kettering store is due to open at 10am on Wednesday, July 1.