PR expert’s six-point plan to PR success

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A PR expert in Northamptonshire has said businesses can connect better with their clients if they understand the power of storytelling.

Mark Ferguson, owner of More Fire PR, has written a six-point plan to help businesses tell their story in a way which is engaging and informative.

The six points are: knowing your audience, finding a ‘hero’, having a point, being newsworthy, adding value and using the right media.

Mr Ferguson said: “People love stories, especially if they entertain us while we learn something new. We tend to get a real kick from finding out how others have overcome adversity to achieve great success.” For more information go to