City Auction Group says its first auction at Rockingham Motor Speedway in Corby was a huge success and achieved total vehicle sales of £3m.
The average price paid for vehicles sold on the day was £8,000.
More than 100 franchised and independent dealers attended the auction on February 5.
City Auction Group figures show that 80 per cent of the vehicles were purchased by dealers in attendance, while 20 per cent were purchased via the firm’s smartphone app.
More than 400 vehicles were sold on behalf of 25 corporate vendors including Lex Autolease, Semalease, Peugeot & Citroen Financial Services, Avis, Budget and many more.
The physical auction was supported by an IOS/Android live bid and auction app for smart phones and tablet devices. A dedicated soft-seated live bid lounge was also used for the first time.
City Auction Group managing director Michael Tomalin said: “We are delighted with the success of our first auction at the new super centre at Rockingham.
“We have received fantastic feedback from dealers and vendors alike, who have been deeply impressed with our new operation in the UK.
“The auction attendance surpassed our expectations and we expect that our next auction in March will be even bigger and better.”
Brett Paterson, who is general sales manager at Ballyrobert Vauxhall, said: “We were very impressed with City Auction Group’s first auction at Rockingham. It is a great central location and the facilities are superb.
“There was an excellent range of quality stock for sale and the highly detailed information available on each vehicle was very useful.
“We were extremely impressed with the firm’s slick and professional auction process. We purchased 23 vehicles at the auction which were in great condition, so we will be sourcing cars from City Auction Group from now on.”
The next auction event is at 10am on Thursday, March 5.