Firm comes up with egg-cellent solution

New Vision's Easter egg packaging
New Vision's Easter egg packaging

A Kettering packaging design company has helped a luxury chocolate brand create its most environmentally friendly Easter egg box ever.

New Vision Packaging designed the box for Elizabeth Shaw so that the chocolate egg inside grips to the window cut-out, meaning that no additional fixtures are required internally to hold the product in place. The only plastic in the pack is the small amount used to bag the mint/crisp collections that are included alongside each egg.

As well as the structural design, New Vision Packaging also handled the manufacturing process for Elizabeth Shaw, overseeing production of both the Mint Collection Egg, and the Crisp Collection Egg cartons.

Commenting on the project, Stephen Shortland, managing director of New Vision Packaging, said: “There is a lot of pressure on manufacturers when it comes to the amount of packaging used for seasonal products. You only have to look at the annual Easter Egg Packaging Report by Lib Dem MP Jo Swinson to see that everyone in the industry is under a great deal of scrutiny.

“We’re delighted to be continuing our long-standing relationship with Elizabeth Shaw and to have created a streamline pack that meets all the client’s needs. The fact that we have achieved all of this and developed the brand’s most environmentally friendly Easter packaging at the same time is testament to the efforts of the team.”

Karen Crawford, managing director of Elizabeth Shaw, added: “This is the brand’s first move into pinch pack egg cartons for Easter. The project was executed in a short timeline and in a very efficient manner, and we are excited to see the results.”

Elizabeth Shaw is part of New Vision Packaging’s extensive confectionery client portfolio. The company supplies packaging to some of the biggest names in the industry, including Thorntons, Cadbury and Burnt Sugar, and is an approved supplier for many of the UK’s major retailers.