Northamptonshire is bucking the national trend with more businesses surviving the economic downturn and others expressing confidence for 2012.
New reports show that not only do new businesses have a better chance of surviving than others across the country, but that business leaders say confidence is slowly overtaking the pessimism of recent times.
Government figures which gauge business survival rates show that more than 47 per cent of new companies set up in Northamptonshire in 2005 were still open for business in 2010 – about three per cent above the national average.
Even as large chain stores go to the wall, it seems the smaller local firms are able to react quickly to changing markets in order to survive.
Michelle Wright set up Corby clothing boutique Back on the Rack last month with business partner Kelly Power.
She said: “It is a risk in terms of the times but hopefully what we are doing fits in with the current economic climate.”
And the county Chamber of Trade said Northamptonshire is also bucking the national trend with manufacturing and service firms reporting increased orders and sales in its latest quarterly survey.