A new Clinton Cards store has opened in Corby to replace two similar shops that closed down.
Birthdays in Corporation Street and Clinton Cards in Willow Place were both shut after Clinton’s went into administration earlier this year.
The Birthday’s store had remained open for longer to sell off remaining stock.
About 370 stores around the country had been closed, but a further 400 were saved in a buyout by US firm American greetings.
The Clinton Cards shop has opened in the former Birthdays unit in Corporation Street.
Town centre manager Dan Pickard said: “It’s good news for Corby that we’ve been able to keep a Clinton Cards open here.
“We are pleased that they have continued to trade here despite the parent company going into administration earlier this year.
“It speaks volumes about how well regarded the town is.”
Despite the state of many of Britain’s high streets following the recession, Corby has managed to hang on to most of its chain stores.
Many firms that have shut their stores elsewhere have chosen to keep their shops in Corby open. These include Bon Marche, Peacocks and Jane Norman.
However, TJ Hughes and Cafe Con Leche have both disappeared from Queen’s Square in recent months, leaving large empty units.
Diana Clarke, 54, of York Road, Corby, shops in the town centre weekly.
She said: “I wouldn’t really consider going anywhere else as Corby has everything I need.
“We have all the main shops as well as a butcher’s and fruit and veg on market days.
“The public transport is good so I can get home easily. I do miss shops like Woolworths but I don’t think Corby has suffered too much in the recession compared to some other high streets.”
Dave Pollock, 47, and his son Campbell, 14, of King’s Cliffe travel to Corby to do their shopping.
Mr Pollock said: “It’s a fantastic place to shop. All the shops here are very good.
“I really like the TK Maxx and the fact that all the shopping is in one place.”