Anneka has a firm grasp on her non-slip luggage

Anneka Chauhan
Anneka Chauhan

A young entrepreneur from Northampton is seeing her invention hit the high street.

Anneka Chauhan, 27, launched a six-piece range of non-stick luggage called i-stay after her laptop bag slipped off her shoulder and crashed to the floor while she was running to catch a train.

She said: “The i-stay range has been developed out of necessity. I was so tired of bags constantly falling off my shoulder and couldn’t beleive there wasn’t already a product like this on the market.”

The i-stay strap has a patented webbed shoulder pad that distributes the weight of the bag evenly across the shoulder. The pad is made from a mixed rubber compound and won’t slip, or slide off, on any fabric.

The range consists of a netbook/tablet bag, a laptop bag, a messenger bag, a ladies bag, a rucksack and a larger laptop organiser bag. Since its launch in September 2012 the range has been commended by the College of Chiropractors and Anneka has signed a partnership deal with the global luggage manufacturer Antler, which uses the i-stay strap on its Ultimate Traveller Bag.

i-stay is owned by Falcon International Bags, of Brackmills. Anneka said: “I’m thrilled with the reaction from our retailers and the customers using our products.”