Sainsbury’s customers in Burton Latimer have helped provide 2,000 meals for people less fortunate than themselves.
Customers of the supermarket chain nationally donated one million meals to the Million Meal Appeal, and Sainsbury’s matched the donation so FareShare can provide two million meals to help feed those in need.
A total of 600 volunteers participated in the Million Meal Appeal, encouraging customers to donate in stores around the country.
During the weekend of October 6 and 7, customers at Sainsbury’s in Burton Latimer donated enough food to provide 1,000 meals to help feed vulnerable people affected by food poverty in the UK.
Sainsbury’s matched every meal donated by customers, so in total 2,000 meals were donated.
The Million Meal Appeal is run with Sainsbury’s charity partner FareShare, a national charity dedicated to tackling hunger and food waste. The first Million Meal Appeal was held last year with 600 stores participating.
Thanks to customers’ generosity and Sainsbury’s pledge to match meals, 1.2 million meals were donated to FareShare.
Due to its success, this year’s appeal was run in more than 900 stores.
The Burton Latimer store was involved in both appeals and two million meals have been donated in total this year, which includes matching from Sainsbury’s which is double the original target of one million meals.
Sainsbury’s head of community affairs, Andy White said: “Our customers have been telling us that they like giving in this way and it’s really apparent by their generosity despite difficult times.
“We’re delighted to match all the meals donated by our customers and it means that together we’re helping to provide two million meals to vulnerable members of our communities that need it the most.”
FareShare CEO Lindsay Boswell said: “The response to the Million Meal Appeal has been incredible.
“We’ll be able to combine the donated pasta, rice and tinned food with the short-life surplus meat, fruit and vegetables that we receive daily from the food industry.
“It will make these surpluses go even further in a time of real need.”