A new anti-litter project is being launched in Kettering to encourage cleaner streets while supporting local charities and good causes.
Kettering Council has joined forces with environmental charity Keep Britain Tidy and The Wrigley Company in a bid to keep the streets of Kettering cleaner.
It is a three-month project where litter bins will be transformed into charity collection pots, featuring a new local charity or cause each month.
Kettering Council will be supporting Cransley Hospice, Kettering General Hospital and The Children’s Air Ambulance charities.
The more litter that goes into the bins and the less on the ground, the more money the featured charity of the month will receive.
An initial three-month pilot took place in Rayleigh, Essex, in 2014 which saw a reduction in litter of over 42 per cent.
At the same time, three local charities received more than £1,300 in donations and the project was also nominated for two Local Government Chronicle Awards.
In 2015, Bin it for Good was successfully extended to a further five locations to test the initiative in a range of location types.
The project was well received by all partners and by the public in the locations where it was tested and overall achieved on average a 30 per cent decrease in litter where it was successful, with Prudhoe town centre in Northumberland seeing a reduction in litter of 52 per cent.
Keep Britain Tidy chief executive Allison Ogden-Newton said: “Bin if for Good is a win-win for communities.
“It cuts the amount of litter on the ground at the same time as supporting local charities.
“We are delighted to be working with Kettering Borough Council as part of this roll-out and look forward to seeing some more fantastic results.”
Brendan Coleman, head of environmental care at Kettering Council, said: “We are excited to be taking part in the Bin it for Good project in Kettering.
“Kettering Borough Council spends over £800,000 on keeping our streets, parks and open spaces free from litter.”
Cllr Mark Rowley, Kettering Council’s portfolio holder for the environment, said: “The Bin it for Good project supports our work to improve the quality of our local areas.
“The cost of cleansing streets and parks totals £1billion a year across England for local authorities.
“This is money that could be better spent elsewhere, on hospitals, libraries and our parks and recreation, so we encourage residents to use the bins provided.”
Mark Andrews, general manager of Wrigley UK, said: “After more than a decade of experience in supporting programmes to tackle litter it is clear to us that the challenge will only be solved through behaviour change, education and encouraging responsible disposal.
“Bin it for Good shows the huge potential in harnessing people’s support for local charities to change behaviour on litter and it is exciting to work with Keep Britain Tidy to refine the scheme so it can be used more widely.
“This is one of a series of new and deepened programmes that we are undertaking this autumn to help make a substantial difference on this issue.”