Big screen warning on the use of hospital

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CINEMA-GOERS in Northamptonshire are being reminded about the different health services available to them as an NHS advert hits the big screen.

The hard-hitting advert features a series of patients with minor problems who have been to A&E.

The advert has a shocking ending which shows the potential consequences of too many people with minor problems attending A&E or calling ambulances.

The advert originally aired on TV in February and has had more than 14,000 views on YouTube.

Heidi King, head of social marketing at NHS Milton Keynes and Northamptonshire, said: ”We have been delighted with the response we have had so far to the advert. We have identified 16 to 29-year-olds as a group that uses A&E regularly when there are more appropriate treatment options available to them.

“We hope by targeting cinema-goers and through the use of Facebook advertising more young people will hear about the alternative NHS services and think twice before they go to A&E.”

The advert will be airing for two weeks before films including Titanic 3D, Battleship, The Cabin in the Woods, The Hunger Games and Gone. The advert can be viewed on the website www.askyourself.org.uk.