Summer lands in Wellingborough this weekend when the town’s own beach opens.
The town might be more than 70 miles from the nearest beach, but for three weeks and four weekends in August, a beach extravaganza will be taking place in the Market Place.
Sandcastle building commences from Saturday, August 6, until Saturday, August 27, with the beach opening every day from 10am to 4pm.
It will be accompanied with a helter-skelter, swing boats and a photo wall for added entertainment.
There will also be magic tricks, balloon modelling and Punch and Judy shows taking place at weekends throughout August.
The event, with free entry, has been organised by the Wellingborough Business Improvement District (BID), which is paid for by businesses to boost the town centre through the Discover Wellingborough campaign.
BID manager John Cable said: “The beach has become one of the most popular annual activities from our events calendar.
“It gives the children something to do during the holidays and the parents a welcome break.
“Not everyone will be able to get to the seaside this summer so our very own beach extravaganza gives everyone the chance to feel sand between their toes.
“So come on down to the beach and get into the holiday spirit.”