Shoppers enjoyed an improved experience in Wellingborough during 2013 with a series of high-profile events contributing towards a “vibrant” town centre, a survey has found.
The beach staged outside McDonald’s during two weeks in August was voted the favourite out of seven town centre events staged last year, according to the annual Wellingborough Town Centre Survey 2013.
The events and the questionnaire were organised by the Wellingborough Business Improvement District (BID), which works to boost the town centre through promotions and events, as part of its Discover Wellingborough campaign.
John Cable, manager of the BID, said: “We have a vibrant town centre which is getting busier as more people flock to our events and discover, and rediscover, Wellingborough.
“We have got a lot to be proud of in Wellingborough town centre – an unrivalled selection of independent shops in Northamptonshire, free parking, green spaces and historic buildings.”
45 per cent of people questioned in the research said the town had been a better place to visit during last year, while 16 per cent claimed it had got worse and 33 per cent said it was the same.
The poll of 107 also revealed 24 people believed the town centre had been busier compared to previous years, 31 said it was the same and 44 stated it was quieter.
Out of the shoppers questioned, 36 highlighted the beach as their favourite town centre event during 2013, while 25 said the medieval festival, 16 opted for the fashion show and 15 went for the continental market.
The BID is paid for by town centre businesses.
It was formed in 2011 and is up for re-election later this year.
As well as organising town centre events, it provides the Discover Wellingborough website, an online directory of town centre shops and services, and the town centre phone app, which carries discounts and loyalty schemes.