ANGLIAN Water is calling on everyone to use 20 litres less water a day as the company’s first hosepipe ban comes into effect.
The campaign called ‘Drop 20’ asks customers to reduce their daily personal water use from 145 litres – the regional average – to 125 litres as the firm bids to reduce demand by 10 per cent after the driest 18 months in more than a century.
Paul Valleley, director of water services at Anglian Water, said: “This campaign isn’t about customers going without, it’s about adapting their behaviour to be more water efficient. We all share the water in our region, and we want to save it where we can. This year, there’s less of it to go around than in previous years because of the tremendously low rainfall we’ve had during the last two dry winters. There couldn’t be a more important time to cut 20 litres of unnecessary use out of your life.”
Anglian Water will give customers tips on how to save water, as well as offering free kits to help people use less in the home and garden.
Household water-saving kits will be available on the Anglian Water website, with customers in particularly water-stressed areas eligible for free visits from a qualified plumber.
The water-saving kit includes a dual-flush convertor for older toilets, as well as devices to reduce the flow from taps and showers without making them less effective.
The company has also worked with the Royal Horticultural Society to offer free water-saving packs for the garden.
The pack contains water storing crystals, which absorb 400 times their own weight in water, a guide to drought-tolerant plants and watering mats, which soak up 20 litres of water per square metre, only releasing the water to the roots of plants in tubs, baskets and planters when needed.
Mr Valleley said: “People don’t deliberately waste water, but every drop that isn’t put to good use or saved for later puts more pressure on the available supplies in the environment. We just want to help people do their bit to tackle a problem that is testing all of us.”
Twenty litres is about two buckets of water. For details visit www.everyone-drop-20.co.uk.