A county bakery firm has announced a partnership with Northamptonshire County Cricket Club.
Oliver Adams, which has shops across the county, said it was the first time in its 156-year history it had been involved with one of Northamptonshire’s major sports clubs.
As part of the deal, Oliver Adams, which was established in Northampton in 1856, will be opening a new shop at the County Ground.
Oliver Adams managing director Mark Jarvis said: “We are proud to have this new association with Northants Cricket.
“It is our first venture into the sporting scene and makes perfect sense for us as a company to work with the Northants Cricket and build even stronger links with the community.”
The cricket club’s chief executive David Smith added: “I am delighted with our new commercial partnership with Oliver Adams which is a very well-known, strong local iconic brand.
“We believe this will help us fill a gap in our current food offering and we very much look forward to working with our new partners.”
The new shop at the County Ground opens for the NatWest T20 Blast game against the Yorkshire Vikings on Friday, June 13.