Artist Phiona meets Dragon Theo

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AN artist who crafts unique jewellery from unwanted books has met the Dragon’s Den guru who launched her creations into the Twittersphere.

Corby Old Village resident Phiona Richards met entrepreneur and Dragon Theo Paphitis at an event for the winners of Small Business Sunday at Edgbaston cricket ground in Birmingham.

Mrs Richards is a previous winner of the competition, where entrepreneurs tweet Mr Paphitis with their business idea and he re-tweets his six favourite to around to his 235,000 followers.

Her tag line was “Saving unwanted books from going to landfill, I create beautiful paper jewellery instead.”

Mrs Richards said: “It was a brilliant event and I really enjoyed Theo’s take on small business and where we fit in the world of commerce.

“He had some very sound advice, and said if you aren’t pushing your business hard, someone will creep up from behind you and push harder.”

Mr Paphitis said: “As small businesses we make our own luck. The harder you work, the luckier you tend to become.

“Social media and the internet has levelled the playing field in terms of marketing for small businesses.”

To see more of Mrs Richards’ work visit her website www.rarenotions.co.uk.