Comedian Alan Carr is calling on people across Northamptonshire to make a date to Stand Up To Cancer this October.
Last year Cancer Research UK and Channel 4 joined forces to launch Stand Up To Cancer for the first time in the UK and raised £8m to help accelerate ground-breaking cancer research.
Now people of all ages are being urged to stand up and get sponsored on Friday, October 18, to raise money to help cure cancer faster.
Chatty Man host Alan Carr, who grew up in Northampton, is backing the campaign.
He said: “I know all too well how devastating this disease is for families everywhere and I’m asking everyone in Northamptonshire and across the UK to join me and make a stand.
“There are so many ways you can get involved, with friends, family and workmates.
“So, don’t sit on your butts! Stand Up.”
Fundraisers can choose exactly how, when and where they make their stand.
They might opt for endurance standing, by staying upright for the full 24-hours, or extreme standing, by choosing a weird and wonderful location, like a bath of baked beans or the top of Ben Nevis.
Alternatively, they could rise to the occasion by going for fancy footwear and swapping stilettos for flippers in the office.
Paula Young, Cancer Research UK’s spokesman for Northamptonshire, said: “We need everyone in the region to stand up and be counted on Friday, October 18.
“Thanks to research, more people are surviving cancer than ever before.
“But there’s still so much more to do.
“It’s not technology or knowledge that is holding back our fight against cancer – it’s funding.
“You can make your stand as easy or challenging as you like.
“It’s a great opportunity to indulge your imagination or test your stamina.
“However you plan your stand, the key thing is to have fun and join the day of mass action to strike at the core of cancer.”
Every hour, about three people are diagnosed with cancer in the East Midlands.
Paula added: “This is the critical time for research into cancers.
“Advances in science have put cures within our grasp.
“But the time it takes to reach these depends on how much money we raise and how quickly we raise it.
“By boosting funding right now, the best research teams will be able to develop new treatments, bring cures faster and save more lives.”