Wellingborough is coming together to give people 101 reasons to visit the town this Christmas.
The Castle is staging The Hundred and One Dalmatians as its festive production, while shoppers are also being offered the chance to win with 101 prizes up for grabs as part of a Christmas promotion organised by Wellingborough Business Improvement District (BID).
The theatre and BID, an organisation which works to encourage people into the town centre, have teamed up to celebrate and promote Wellingborough over the festive season along the theme of the classic tale.
The BID’s promotion will involve giving out scratch cards every time £10 is spent in participating town centre shops, with the chance of winning prizes, including a 50-inch flat screen television and children’s bikes. Every ticket will also be entered into a prize draw.
BID manager John Cable said: “The Castle is an established part of the town centre and our job is to promote the town centre, so for us it was a natural partnership which should benefit everyone from traders to shoppers.
“We believe in Wellingborough and we’re proud of what we have to offer, including free parking, independent shops, and this Christmas there’s 101 more reasons to visit our great town.”
Darren Walter, The Castle director, said: “Christmas at The Castle is always the highlight of the year, and this year we are delighted to combine the festive fun of our magical production, The Hundred and One Dalmatians, with Wellingborough BID’s scratch card campaign and Christmas lights switch on.
“We have donated a number of tickets as scratch card prizes and hope Wellingborough shoppers get involved and win lots of prizes over the Christmas season.”
The scratch card promotion will run for three weeks starting on Saturday, November 30, when the festive lights are switched on.
Kylie Minogue, Michael Bublé and Olly Murs tribute acts will be performing at the switch-on in Market Street, with the music starting at 2.30pm.
There will also be a visit from Santa and his reindeer along with a fireworks display and artificial snow.
The festivities have been organised by the BID with Wellingborough Council contributing £2,500 towards the lights switch-on.